Rachel Shechtman is a fourth-generation entrepreneur and founder of STORY, a concept store known for its editorial and ever-changing approach to retail. She holds the belief that retail goes beyond transaction. It can be channel for branded, community-based storytelling. In April 2018, Rachel sold STORY to Macy’s Inc. Rachel has been recognized as Fast Company’s 100 Most Creative People in Business, Fortune Magazine’s 40 Under 40, and recently was named a Henry Crown Fellow by the Aspen Institute. Currently, Rachel serves as the first Entrepreneur in Residence at The Brooklyn Museum where she is exploring how art and culture intersect with trends in consumer behavior. She consults for a range of brands from LVMH and Chanel to Sonos and Lululemon and Cultural organizations such as The Apollo Theater, Crystal Bridges and The Drawing Center.