Dave Marsey
SVP, Media & Growth Marketing
Allstate
Dave oversees brand and performance media at Allstate, tasked with modernizing the brand, expanding the direct channel through advanced customer acquisition strategies, and promoting collaboration across all marketing functions.
His key accomplishments include elevating the Allstate brand to prominent platforms such as ESPN's Monday Night Football Halftime, Amazon's Thursday Night Football Nightcap, YouTube's NFL Sunday Ticket, and securing a spot as one of four sponsors for the upcoming 50th anniversary season of Saturday Night Live.
In addition, Dave has successfully centralized performance marketing capabilities and talent, contributing to record growth in the strategically vital direct-to-consumer distribution channel.
Before joining Allstate, Dave spent four years leading WPP's second-largest global client, Google, where he more than doubled revenue.