Andrea Zapata is the Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, where she spearheads data services, measurement, and insights products. Zapata previously served as EVP of Ad Sales Research, Measurement, and Insights at Warner Bros. Discovery, where she oversaw research across Warner Bros. Discovery’s linear and digital brands, marketplace intelligence, and outcome-focused research for advertisers. Before that, she was the Head of Research, Data, and Insights at WarnerMedia.

Her career also includes significant roles such as Vice President of West Coast Sales at Vevo, where she enhanced the value of premium music videos, and leadership positions at Effectv and Hulu. At Hulu, she was instrumental in building the research practice from scratch and refining the company's go-to-market sales narrative.