Antonio Lucio is EVP and Chief Marketing and Corporate Affairs Officer at HP Inc.

Antonio rejoined the company in 2024, having previously served as Chief Marketing and Communications Officer following the separation of Hewlett-Packard Company in 2015. Under his leadership, HP reframed its vision, mission and brand while growing revenue and market share.

Antonio is a recognized thought leader and global influencer in marketing transformation. Inducted into the American Advertising Federation Hall of Fame in April 2023, Forbes Most Influential CMOs Hall of Fame in June 2022 and the American Marketing Association Hall of Fame in May 2022, he is one of the very few to be recognized by these three prestigious distinctions and is one of the world’s most experienced and successful marketing leaders. Throughout his career, Antonio has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time, working with some of the most recognized companies and iconic brands, across multiple industries. In addition to HP, he has held Global CMO roles for Meta and Visa, as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo.

Antonio is a celebrated and award-winning champion of diversity, equity, and inclusion by organizations like ANA/AIMM, AdColor, Adweek and PRWeek, among others. He is the co-founder of Virtuosi LEAP, the Leadership Empowerment Acceleration Project aimed at advancing marketing practice through transformational leadership skills and DEI. Antonio is also an Executive Fellow at Yale SOM, and is a mentor to some of the world's most renowned CMOs.

Born in Spain and raised in Puerto Rico, Antonio earned his bachelor’s degree in history from LSU.
He is based in Palo Alto, California.