MarketCast is a data and technology-driven research and insights firm serving marketers and researchers at the world’s top brands, media companies, tech platforms, and sports and video games organizations. The company brings together a unique mix of primary research, AI, and big data to deliver full-funnel transparency for marketers. Our insights guide critical marketing decisions, helping brands determine which audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms.