Cross-Platform Buying Is No Longer An Option, It’s Required

Speakers

Key Takeaways

  1. The audience for television content is growing, it’s just watching in many more places today. As audiences continue to fragment, smart marketers are embracing a cross-platform approach to buying that ensures they are reaching their target consumers.
  2. What's a premiere? The definition is changing from Sunday night at 9 p.m. to whenever and wherever a viewer decides to watch. The viewer is in control, and programming companies and their partners need to adapt to this new reality.
  3. The industry has moved to embrace advanced tools and data insights, particularly new capabilities in addressable advertising and programming buying, to boost relevance and reach the right audience with the right message.
  4. AMC Networks, a leader in enabling programmatic buying on linear TV, has seen advertising partners use programmatic on linear to achieve conversion rates 4-5 time higher than traditional linear campaigns, with boosts in incremental, unduplicated reach.
Presented by
AMC Networks

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