CTV is now an established and important channel for brands and agencies. We'll discuss how we can improve the transparency, get more control and get around the walled gardens so CTV can deliver even better than linear by making it addressable.
Speakers
Key Takeaways
- CTV is now a must-have for brands and agencies, rivaling traditional linear television.
- CTV can outperform linear TV by offering addressable, non-skippable, advertising capabilities like other digital channels
- Transparency and control are musts to fully unlock CTV's potential.
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