Creativity as a concept is boundless —it’s an idea unrestricted by borders, definition or by the very people who embody it. It’s been said before, “creativity knows no limits.” And aside from the limitations that sometimes accompany the process of evolving creativity into a tangible, hardened “something” — say a dress on a catwalk transformed from a single drawing on a notepad — creativity as a standalone is inexhaustible.
Creativity is storytelling, content creation and art. It’s ideation, production and design. It’s a fashion designer, creative director and documentary maker. And thought it comes in many forms, creativity is consistent in its ability to unite us in our perceiving the world in ways we’d never imagined possible. Creativity is the process of bringing something new into being, and it requires passion, courage and commitment from its creators.
During the Creativity Without Borders Track at Advertising Week, attendees will hear from industry leaders driven by their passion for creative thinking as they discuss how, despite different industries and experiences, they’re bound by the same creative cause. Creativity Without Borders offers an intimate glimpse at these talented creative minds from a host of unique worlds – where free-thinking entrepreneurs, fashion designers, writers, documentary makers and more will offer insight to how their creativity has changed the course of their professional life, and life overall.
“How are Brands Engaging the Real Transformers?” presented by Ketchum, is a session which explores how talent and content, as they intersect with entertainment and brands, have become more and more complicated. Featured speakers include social media influencer Logan Paul, award winning actress and director Meg Ryan, producer and director Robert Gordon, and Marcus Peterzell, executive vice president of Ketchum.
During the “Kings of Content” seminar, Richard Kirschenbaum, advertising veteran and New York Observer columnist, will sit down with Ben Silverman, CEO of Propagate, and Morgan Spurlock, award winning documentary filmmaker, to discuss producing stand-out content within a highly saturated media market.
“Boundless Curiosity: The Force Behind Innovation in Business & Beyond,” presented by Smithsonian Media, discusses creativity as it coincides with boundless curiosity. Panelists including Adam Steltzner, lead engineer on the Mars Curiosity Rover for NASA, and Yancey Strickler, CEO of Kickstarter, discuss curiosity as an ageless trait that leads us to explore, to question and to share what we’ve learned with others.
In “Music Videos & Brands: Creative Executions That Leverage Artist Reach” presented by Vevo, attendees will hear how music has forced its way to the forefront of many brand strategies by pairing engaging experiences with compelling content. Vevo marketing leaders will showcase creative brand campaigns, strategies and key takeaways.
For more information on Creativity Without Borders seminars and a full list of calendar events, head over to newyork.advertisingweek.com/calendar.
