The role of the chief marketing officer is diversifying and facing an industry shift that puts true marketing expertise to the test. As digital and mobile tighten their grip on the industry, CMOs must ensure their brands remain connected, ahead of the curve, and keep enough firm footing to engage audiences in an arena where communication channels and formats proliferate. As brands confront changing consumer behavior, they must also realign marketing strategies and expand the role of the CMO to focus outside of just effective advertising and brand building.
During Advertising Week 2016, some of the top industry names, including P&G, Hilton, AT&T, General Mills, NBA and Chase will lend their CMOs to a series of sessions that will offer insights into the lurking changes in the marketing world. They’ll discuss how brand loyalty, evolving technologies and changing consumer demands make for an exciting, opportunity-ridden playing field for marketers.
At “A Millennial Shift in Hotel Marketing,” presented by ADARA, Hilton Worldwide CMO Geraldine Calpin joins a panel to discuss how companies like Hilton evolve their product, marketing and loyalty strategies to satisfy the millennial traveler whose habits and preferences are markedly different than their Gen-X predecessors.
Ann Simonds, CMO for General Mills will join in “Storytelling in the Age of Snapchat” to explore Snapchat’s approach to advertising and innovation, as well as how storytelling made for mobile is capable of bringing a campaign to life.
During “From the Olympics to the Pick-up Game: Instagram Talks Sports,” presented by Facebook, featured panelists including Pamela El, CMO for the NBA, will share insights into how global brands like the NBA are connecting to passionate Instagram users in the sports community.
“THRIVE with Arianna Huffington” features a panel with expert marketing officers, including AT&T’s Lori Lee, to discuss the cultural shift both people and companies are facing that prioritizes wellness as a productivity tool, and how that shift has inspired new and innovative marketing methods.
In “Creating Connections That Count,” presented by Facebook, Kristin Lemkau, CMO for JPMorgan Chase, will join other marketing experts to discuss how technology has transformed the way businesses and people connect, and why brands should foster connections to drive innovation and unlock value.
Additionally, P&G’s Marc Pritchard will join other marketing leaders for “Leadership in a Mobile World,” presented by Facebook, which explores the ways mobile is revolutionizing nearly every industry, and how mobile is transforming how marketers and brands connect with audiences.
For a full list of calendar events, head over to newyork.advertisingweek.com/calendar
